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- An end-of-year breakdown
An end-of-year breakdown
This week—this quiet little pocket of time between Christmas and New Year's—is hands down my favorite week of the entire year.
Christmas is done. The pressure is off. The calendar is blissfully empty. There's no urgency yet, no resolutions screaming for attention, no expectations beyond maybe leftovers and pajamas.
I always call it the Best Week Ever because it's the one week where there's finally enough mental bandwidth to think clearly.
Not about what you should do, but about what you actually want, especially for the coming year.
The truth is that these last three months have been some of the busiest ever in business, and it feels really good to just a week to breathe before we jump into all the amazing things we have planned for 2026.
But I’ve been getting a lot of questions from people who find me through one piece of my world—either this newsletter or one of my other brands—but don't always realize how it all fits together, or how many different ways there are to work with me.
So I want to use this quiet, in-between week to lay it all out clearly, in one place.
At the heart of everything I do is one simple mission: I help people create a life they love.
This weekly (t)RuthBombs letter is just a small glimpse of that. But if you enjoy what I share here, there is a good chance that you’d enjoy working with me on a deeper level.
And to make it even easier to understand, I put together a little flow chart that can help you visually see all the different products and programs I have to offer, and whether they might be right for you.

So here’s the breakdown.
First, if you have any goals at all for 2026, you need to join me in Flourish.
Flourish is my quarterly life coaching program, designed to give you the structure and support to actually follow through on your goals. It's built around the Flourish Planner, live coaching, mindset work, and a community that will keep you on track all year long.
It's designed to work alongside anything else you're doing—business, health, improving your home, etc.—and it coordinates perfectly with all of my other programs.
We just wrapped up the Finish Strong Project this past quarter as a test run of this whole concept, and it was incredible. People absolutely loved it. Flourish is the next-level evolution of that work, and I'm so excited about what we're building.
Bottom line: if you have goals—any goals—for 2026, Flourish is your foundation. (And by the way, when you join this week only, you get Ignite Your Best Year Yet for free!)
Next, if you want to grow your business & make more money this year, that's where my Ruth Soukup Business brand comes in.
And if your goal right now is simply to build consistent daily revenue, the Daily Sales Incubator is where you start. This is my entry-level coaching program where I help you build the three essential pieces of your Daily Sales Flywheel. The whole focus is creating steady, predictable sales in your business—the kind of sales that let you breathe.
If you're ready to scale and grow to six or seven figures, that's what Powerhouse is for. Powerhouse is my high-level coaching program where we add the upsell machine, the backend systems, and all the infrastructure you need to scale without losing your mind.
These two programs work beautifully together—you can start in DSI and move into Powerhouse when you're ready. But either way, if you're serious about building a business that actually supports the life you want, this is where to focus.
If you want to lose weight and get healthy this year, that's what Thinlicious is all about.
Our core program is the Thin Adapted System—TAS—and the results we're seeing from the women inside this program are genuinely incredible. Life-changing transformations, not just physically but mentally and emotionally too.
And if you're not quite ready to commit to the full TAS program yet—or you just want a health reset going into the new year—we're hosting a live 10-Day Sugar Detox starting January 5th.
I'm doing it myself. Our coaches are there to provide all the support. It's going to be encouraging, motivating, and honestly, a really great way to kick off the year. If you've been curious about Thinlicious but weren't sure where to start, this is it. It's the perfect entry point.
The truth is that you probably don't need to overhaul your whole life.
But going into 2026, you do need to choose a direction, and this is the week to do it.
James Clear once said, "You do not rise to the level of your goals. You fall to the level of your systems." Along those same lines, Tony Robbins reminds us that, "It is in your moments of decision that your destiny is shaped."
In other words? This week matters.
This quiet space matters. This is the moment to decide what you want your 2026 to look like—and who you want helping you get there.
January has a way of getting loud really fast. The noise comes rushing back in. The momentum gets harder to build.
But right now? Right now you have space. You have clarity. You have time to actually think.
So my challenge for you this week is simple: use this time intentionally. Look at the options. Follow the path that fits where you are right now. Make a decision your future self will thank you for.
And know this too–I would truly love to work with you in 2026.
Live with purpose, friend, and have an amazing week!
xoxo, Ruth
P.S. I've linked my podcast episode where I share my biggest lessons from 2025 and what I'm focusing on in 2026, along with the visual roadmap and links to everything mentioned above. This is the week to decide—come join me.
The latest podcast episodes…
What’s cooking in my kitchen…
Easy Big Mac BowlsMy teenagers are absolutely obsessed with bowls. This one was inspired by another of their favorites—McDonalds! I’m happy to say it’s a much healthier version, but just as delicious, and so ridiculously quick & easy, you might never opt for fast food again! |
The latest from my Instagram…
Instagram is my jam! If you’re there too, I’d love to connect with you—find me at @RuthSoukup or @ruthsoukupbiz for online business tips!
What’s Happening Around RSO…
Wondering how to lose a few pounds without starving, counting every calorie, or killing yourself in the gym? The 10-Day Sugar Detox shows you how to reset your metabolism—especially if you’re over 40 and nothing else has worked. We’re kicking things off Jan. 5th—join us live! |
Quickly install the trust-building Business Model that's actually working in today's online market. You've felt the shift. Sales have slowed. Engagement is down. What used to work just doesn't anymore. But it's not just you. The online market has changed, and your business will need to evolve along with it. And that’s exactly what the Daily Sales Incubator is designed to help you do. |
What if the secret to having the life you want was simply having a system that helps you finish what you start? |

